I am a Vancouver-Based Creative & Art Director. Guided by a strong, analytical approach, I believe in the importance of creating memorable brands by bridging the gap between business strategy and design.
With a BFA in Industrial Design from Rhode Island School of Design and further studies at Brown University, MIT, and Babson School of Business, I was most recently Managing Digital Art Director at Lululemon Athletica and have been recognised among Canada’s Top 30 Under 30 by Marketing Magazine.
Creative & Art Direction
Focused on uniting brand, e-commerce, social and product teams around a single vision. I like to lead the development of seamless customer experiences across every touchpoint, from digital campaigns to in-store environments. Strategic, scalable and commercially driven, ensuring each execution strengthens both brand impact and business performance.
Over 2 decades in art direction across photography and film productions, working closely with photographers, directors and creative teams to translate brand strategy into compelling visual narratives. Overseeing concept development through to on-set direction, ensuring each image and frame aligns with campaign objectives, brand standards and channel requirements. Creating content that performs across advertising, social, e-commerce and retail environments while maintaining a cohesive visual identity.
Clients
Lululemon / BC Dairy Foundation / Nissan / Unilever / General Mills / Virgin Mobile / Sportchek / Mammoth Mountain / Wesgroup / Marcon / Atmosphere / Canadian Tire / PPG / Dulux / Kaltire / Mr. Lube / University of British Columbia / The Liberal Party / Vancouver Aquarium / Fraser River Industrial Alliance